How to write an eBay description that sells
A good eBay description answers a buyer's questions before they ask them. Follow these steps for any second-hand item.
1. Start with a clear title
Put the brand, item type, model, size and colour first. Buyers search with these words, so use the terms they would type.
2. Describe the condition honestly
Say whether the item is new, like new, good or worn. Mention every flaw, stain or missing part. Honest condition notes prevent returns and bad feedback.
3. Add measurements and specifics
Give real measurements, material and any model or serial details you can check. Only state what you know is true.
4. Keep it easy to scan
Use short paragraphs or bullet points: what it is, condition, size, what's included, shipping notes.
5. Use keywords naturally
Include the words buyers search for, like the brand and style, without repeating them or stuffing unrelated terms.
6. Match your photos
Your text should describe what the photos show. Point buyers to photos of flaws or labels.
Quick checklist
- Brand, item type, size and colour in the title
- Honest condition, including flaws
- Measurements and material
- What's included
- Short, scannable layout
- Shipping or pickup notes
Mistakes to avoid
- Hiding flaws
- Copying the manufacturer's text for a used item
- Claims you can't check, like 'authentic' without proof
- One long block of text
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